Step Up is a Japan based cram school specializing in test preparation for middle to high school students. The company underwent a full rebrand and tasked me with creating a logo, color system and signage for the buildings exterior.

The logo can be interpreted as people in a circle with their hands up, or people studying/reading books. A full logo system was provided which included the logo in a horizontal and stacked format, the symbol by itself, and all assets in different color combinations for use on light and dark backgrounds.

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The school was repainted in the new brand colors and since it can be seen from a major road, it was adorned with large signage advertising the subjects taught and teaching methods.

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