Step Up is a Japan based cram school specializing in test preparation for middle to high school students. The company underwent a full rebrand and tasked me with creating a logo, color system and signage for the buildings exterior.
The logo can be interpreted as people in a circle with their hands up, or people studying/reading books. A full logo system was provided which included the logo in a horizontal and stacked format, the symbol by itself, and all assets in different color combinations for use on light and dark backgrounds.
The school was repainted in the new brand colors and since it can be seen from a major road, it was adorned with large signage advertising the subjects taught and teaching methods.
